AICS Marketing Services
AICS Marketing Services
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Not every "no" means "never."

Timing, context, and relevance drive conversions. The objective is to deliver value-driven and well-timed follow-ups across voice, text, and email until contact is made or a clear opt-out is received.

Which segment should you focus on to improve conversion?

Aged Leads & Prospects

Aged Leads & Prospects

Aged Leads & Prospects

Focusing on aged leads and prospects who didn't purchase can create a new source of business and increase revenue. 

Former Customers

Aged Leads & Prospects

Aged Leads & Prospects

Reconnecting with former customers can restore relationships and boost brand loyalty, 

Fresh Leads

Aged Leads & Prospects

Fresh Leads

Target fresh leads for a quick response and relentless follow-up. 

New Lead Follow-Up

• Start Time: Immediately after form fill.

• Offer: Remind of their request + add urgency (e.g., "limited-time incentive").

• Voice AI: Call within 30 seconds of form submission. Retry if unanswered.

• Multichannel Actions:

• Email: Confirmation + mention who will call.

• Text: Friendly "Thanks! Is now a good time to chat?"

• Calls: 13+ attempts over 7 days at varying times. Reduce call attempts and

continue calling for 30-45 days.

• Workflow Trigger: If no conversion, transition to aged lead and prospect flow after 45

days.

Aged Leads or Prospects Who Didn’t Buy

• Re-engage Timing: Three attempts at 75, 90, and 90 days post-initial engagement.

• Offer: New deal, improved, reactivated special, new version.

• Voice AI Script:

• Acknowledge history: "You explored this a while back..."

• Offer: "We have improved…."

• Multichannel Actions:

• Email: Attempted to contact with new offer. Call back to AI number.

• Text: Timely check-in + value-based offer.

Former Customers/Subscribers

• Re-engage Timing: 7, 30, and 60 days post-cancellation.

• Offer: Loyalty reactivation, updated benefits, or improved product.

• Voice AI Script:

• Empathetic: "We noticed you left. Offer to stay."

• Provide Updates: "Want to rejoin? Improved product or benefit."

• Multichannel Actions:

• Email: "We listened. Here’s what’s new."

• Text: "We've improved. Want to take another look?"

• Sentiment Tagging: Capture cancellation reasons to refine message.

Call Timing Optimization Strategy

Smart Call Timing

 Analyze and optimize around:

• Last successful call time

• Local time zones

• Response trends (AM vs PM, weekday vs weekend)

Change Call Patterns

 • Day 1: Two calls, first leaves voicemail

• Day 3: Two calls at different times, first leaves voicemail

• Day 5: Final call and voicemail

• Then: Move to long-term nurture workflow

Multichannel Follow-Up Support

Email

• Triggered by voicemails (call back or offer)

• Personalized by segment (lead, prospect, etc)

• Monitor open-rate and call-back performance

Text (SMS)

• Friendly, short, CTA-driven

• Confirm availability, schedule a call, or call back AI number

• Monitor open-rate and call-back performance

Compliance Considerations

• Ensure TCPA compliance

• Respect opt-out requests immediately

Metrics to Track

 • Contact rate per segment

• Transfer rates

• Email/SMS open and click-through rates

• Unsubscribe and opt-out rates

The AiCS Marketing Difference

 What if you could turn every lead, prospect, or customer into a second chance at revenue? That’s the power of AiCS Solutions. Our platform doesn't just automate follow-ups—it makes them smarter, more human, and perfectly timed. Whether trying to contact a new lead, reviving an old lead, re-engaging a quiet prospect, or winning back a lost subscriber, AiCS gives you the tools to connect with relentless precision. 


Ready to see what consistent, data-driven follow-up can do for your bottom line?

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AiCS Marketing Services

15335 Morrison Street, Sherman Oaks, CA 91403

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